January 10 2005, Taipei - EDOM Technology (TSE:3048), a professional IC distributor, today announced the recruitment of Mr. C. J. Hsia, former country manager in Taiwan of LSI Logic, Inc., as senior vice president of EDOM Technology and general manager in the Great China region. EDOM Technology will benefit from Mr. Hsia’s sensitivity in communication and consumer products industry to fully fortify EDOM’s market competitiveness in the Great China region. EDOM firmly believes that a successful marketing strategy comprises both excellent products and developing market with great potentials, which is the main driving force for an enterprise to substantial growth. Therefore, after laying a solid foundation in the Taiwan market, EDOM starts its deployment in the Great China economy and trade region, also known as the world factory. This crucial appointment of EDOM Technology will help set up a brand new milestone, and expect to achieve the goal of creating a total revenue of USD 100 million in the Great China region in 2005.

 

EDOM Technology has closely monitored the changes in the mainstream market, and has always kept on the edges in product development. It always detects the business opportunities in advance and discovers suppliers with immense potential, among which is the delightedly talked-about NVIDIA, leader of graphic chipsets, and Silicon Labs., the leading provider of high-performance analog and mixed-signals ICs. Capable of providing quality products, professional technical support teams, and complete product solutions to reduce the product design lead time, EDOM Technology is soon to became one of the top three IC distributors in Taiwan since its founding in 1996. When EDOM entered the Great China market in 2001, it entered with mobile phone integration solutions with the excellent technology of Silicon Labs. Subsequently EDOM set up branches in Hong Kong, Shanghai, Beijing, Shenzhen and Singapore to serve customers in the Great China market. It also successfully established partnership with several major manufacturers like ChinaBird (波導), TCL, Lenovo (聯想), and Amoi (夏新). The revenue quickly soared from USD 1.5 million in 2002 to USD 8 million in 2003. The rough estimate for the revenue in 2004 is USD 50 million, a fivefold growth than 2003.

 

Wayne Tseng, President of EDOM Technology, said, “The potential in the Great China market is tremendous. With fine integration solutions and outstanding technical team, EDOM Technology has laid a solid foundation. We will benefit from Mr. Hsia’s expertise in management, knowledge of the industry, and resourceful contacts to create more market records!” Hsia worked as the country manager in Taiwan of LSI Logic, Inc. He was responsible for the whole operation and business development planning, and he knew the demands of communication and consumer products manufacturers thoroughly. Now his battlefield has shifted to the IC channels deployment in the Great China region. It is foreseeable that EDOM will benefit in expanding the market substantially. The industry can just sit back and be amazed.

 

Hsia said, “In terms of deployment in the Great China market, besides the existing communication products, we will work on expanding other product lines, including digital consumer products like portable DVD, GPS, LCD TV and TV Tuner, which will become the core of development in the future. In terms of long-term goal, EDOM Technology will set up a engineering center in China to be close to the vibes of the market, to understand the needs of customers, and to provide the best product solutions.”

 

To secure the advantage in the Great China market, an excellent work force is indispensable. Accordingly, EDOM has about 40 members of staff in Shanghai, Beijing, Shenzhen, and Hong Kong, and 4 employees in Singapore, most of who are recruited from the local area. Internal training and communications are emphasized in order to achieve the best result. Hsia pointed out that from his past experiences in electronic parts distribution industry from Acer-Sertek for over a decade, he realized the importance of teamwork, so he particularly valued ongoing communications with staff.