NXP announces semi-final candidates of the 2nd Innovators’ Challenge in Greater China
EINDHOVEN, NETHERLANDS, Sept. 18, 2008 – NXP Semiconductors, the independent semiconductor company founded by Philips, today announced that 30 teams have been selected to enter the 2nd Innovators’ Challenge semi-final contest. With the legacy of the 1st NXP Innovator’s Challenge in 2007, this year’s competition was launched in May, open to university and college students in Greater China. Of the 232 proposals from 93 universities and colleges that the organizing committee received, NXP has selected 30 semi-final candidates and will provide design sponsorship and online consultation for developing products and practical applications.
The NXP Innovators’ Challenge is part of NXP’s long-term strategy and goal in Greater China, designed to drive indigenous innovations and support local talent development by providing a platform where students can improve their design capabilities and bring their innovative concepts to life. In addition to online promotion and eDM delivery, NXP held six school seminars from March to June in 2008, four in mainland China and two in Taiwan, achieving a 50% increase in student attendance, which reached 1460, and a 20% increase in web registration, up 691 compared with last year.
“After 4 months, the long-awaited semi-final candidates of the 2nd Innovators’ Challenge were selected from hundreds of innovative proposals submitted,” said Mike Yeh, regional executive of Greater China, NXP Semiconductors. “With three teams from Taiwan and one team from Hong Kong joining the final 30 candidates of the semi-final, we are very pleased to see that this year students across the strait all showed great enthusiasm in generating interesting, creative ideas and bringing them into life. NXP is willing to leverage our industry leadership and share our technical know-how to enable them to better implement their innovative concepts.”
The 2nd NXP Innovators’ Challenge enables students to continuously learn from NXP experts to design with the advanced NXP LPC24xx and LPC32xx MCU families. The latter, a high-performance 32-bit ARM MCU family, was demonstrated at the Embedded Systems Conference in April 2007 and is expected to be shipped in volume in Q3 2008. This provides the students with a great opportunity to leverage this powerful product family together with NXP’s experienced engineers for advanced MCU applications development.
Last week, the committee announced the 30 semi-final candidates and will instruct each candidate to complete product development along with a thesis according to their submitted proposals. The finals will be held in the end of the year in Shanghai with a select group of eight teams.
For more information about the 2nd NXP Innovators’ Challenge, please visit http://www.eepw.com.cn/event/action/nxp/index.html.
About NXP Semiconductors
NXP is a leading semiconductor company founded by Philips more than 50 years ago. Headquartered in Europe, the company has 31,000 employees working in more than 20 countries and posted sales of USD 6.3 billion (including the Mobile & Personal business) in 2007. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in TVs, set-top boxes, identification applications, mobile phones, cars and a wide range of other electronic devices. News from NXP is located at www.nxp.com.
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